The most impressive recruit in 25 years… executed with grace, patience and humour… Recommendations do not get any stronger than this.
The possibilities for learning from consumers are nearly endless when you have a large national database and a team of experienced telephone recruiters. We offer a number of strengths to researchers working with consumers.
First, our knack for recruiting communicative respondents makes our work helpful for researchers relying on in-depth and in-home discussions, ethnographies, friendship groups, and shop-along studies for insights.
Second, our national reach helps clients with multiple-city projects, simplifying communication, quota management and quality control. We also maintain a national do-not-recruit list to avoid undesirables.
And third, when a study requires speaking with a company’s precious customers, researchers trust us to prepare the way for their interview or focus group with skill and polish.
Here are some examples of our work with consumers:
Keen on Jeans Shop-alongs
An iconic jeans manufacturer had some big ideas on revamping their in-store displays and labeling. They went right to the source, conducting video-taped shop-a-long interviews with algorithm-typed customers through retail stores all over the USA.
100 Brides Focus Groups
Brides-to-be with big budgets–up to $35K on the big day–discussed their wedding plans in focus groups in Atlanta, Chicago and Los Angeles to better inform a brides publication.
A technology innovator wanted an interviewing excursion in China and Japan with networked printing providers. They also wanted in-person interviews in the UK and onsite visits with users in LA. The real trick was that all segments needed to happen in the same space/time continuum. We generated partnerships with other recruiting firms in Europe and Asia and handled the USA ourselves. Everything came together as smooth as silk.
Millennials and Media Research Panel
A public television station wanted insights into planning programming for 20-somethings. A panel of Millennials was recruited to conduct bimonthly meetings with informative activities aimed to gain these insights.