One of the best in class for reliable, professional recruitment.
Fred Bove,
Bove Market Research Consulting
It takes confidence and know-how to recruit business professionals for research studies; our B2B projects are among the most wide-ranging and satisfying to accomplish.
Depending on the title, company size and industry targeted, we will choose an outreach strategy using leads from one or more of a variety of sources.
Small business owners can be found in our national database and online business listings such as Manta and Yellow Pages.
Specific professions beyond our database are identified through research to professional organizations and online sources.
Recruiting senior executives requires well-honed outreach and perseverance. We use professional lead sources and LinkedIn to connect with these individuals, whose interest is often piqued when we can offer them a summary of the research topic.
Media Telephone Interviews and Survey
The task was to recruit sixty-five television, media and major advertiser decision makers to analyze their marketing tools in one-hour interviews and an online survey. Turner Broadcasting, McCann Worldgroup and Johnson & Johnson Global Marketing Group were among the first to dip their oars into the project, which successfully sailed to the finish line with all sixty-five passengers aboard.
Geeks for Weeks! Online Community
A technology company had a ton of new software in development; too much for a one-shot discussion. The solution was to build an online research community website where forty local, state and national government IT wizards contributed their opinions about Cloud Computing and IT Trends over a period of five weeks.
Risky Business Face-to-Face Interviews
A UK market research firm was in a jam with a property insurance study. A series of interviews with C-level executives in Fortune 500 companies was due to start in a week with only one recruited. With a little help from some recruiting friends, we contacted and scheduled the rest of the interviews in both Los Angeles and New York.
Aesthetics in a Haystack
A global electronics giant needed feedback from national retailers about the aesthetics of their re-designed price-scanners. The end-client had no idea who makes those decisions. We figured out that the hens-teeth rare Point-of-Sale pros are the ones with eyes for design and found twenty of them happy to review the product.
